The Birth of Green Beauty
As far back as I can remember, I have always loved everything about beauty and cosmetics. I use to take my mothers makeup and practice putting it on myself, my dolls and anyone who would lend me a face. I have also always been very health conscious and payed close attention to what foods and liquids I was consuming. After graduating from high school, I jumped right into earning my cosmetology license in Northern California. I had a blast working with my fabulous clients as well as being on the cutting edge of discovering new hair, make-up and skincare products. While climbing the corporate beauty ladder for some of the most luxurious and well known beauty brands in the nation, I noticed more and more women inquiring about green beauty cosmetics that were free of parabens and synthetics. As I would work with my clients to research products, I realized it was almost impossible to find products that weren’t filled with harmful ingredients. I was surrounded by toxins everyday in the shops, but never thought that beauty products could affect our health in a harmful way.
Our skin is the largest organ of the human body which contain billions of pores that act like a sponge by absorbing most of what comes in contact with . A study published in the American Journal of Public Health looked into the skin’s absorption rates of chemicals found in drinking water. It showed that the skin absorbed an average of 64% of total contaminant dosage, which means some of chemical based beauty products we put on our skin is absorbed through out pores. What an eye-opener!! Why would we choose to put harmful chemicals on our bodies?
Thats when I came to the realization that there has to be a better way. There has to be a place where women can shop and feel secure that they are purchasing clean, non-toxic, green beauty products for their bodies–from lotion and bath products to skincare and makeup.
So, I started making my own products in my kitchen and educating myself on the green beauty movement. There was so much more out there that I simply could not create alone, and that’s when I decided to open a store that had all of my favorite green beauty makeup.
Thus, VERT Beauty was created in 2013 to provide a beautiful eco-chic environment where you and your loved ones can trust that all green beauty cosmetics meet even the toughest scrutiny. Each product at VERT Beauty is hand-picked based on its quality, performance ingredients, and environmental sustainability of the manufacturer. My goal is to provide an empowering and unique shopping experience for everyone who enters VERT Beauty.
Thank you for reading, until next time!